This site is intended to inform the general public about advertising features and purposes of a Logo and the benefits offered by using it.
This site is divided into thematic sections, each of them approaching a specific topic for the corporate logo design. We hope that you find in each of them the necessary information to think more efficiently about every main aspect of using a logotype as your company’s first representative before the consuming public’s eyes. To do this, you will need to carry out an intellectual exercise consisting on putting yourself on the potential customers’ shoes and be able to look at your Logo not only from the perspective of the owner of the company but also from the customers’ possible perspective. In What is a Logo?, we offer a complete definition of the Logo and its basic features. Logo and corporate identity is a section explaining the importance of the Logo as foundational and fundamental item for a company image before consuming public’s eyes and how the Logo can become a gimmick to get more customers on the market. In Types of Logos, we offer a description on the three types of Logos used on the market: logotype, isotype and isologotype. You can become familiar with all matters referring to the Logo, as regards slogan and brandslogan, in the section called Slogan and Logo. The advantage of using one font type or the other and how it can be changed by working on it as an image will be dealt with in Typography. In The Logo as sales generator, we will explain why this combination of image and typography makes good sales. And, lastly, in Uses of the Logo, we will see the precautions that should be taken if you are thinking about using the design not in usual media, like graphic media, personal cards, etc, but in other, more uncommon media, like uniforms or billboards, and we will also talk about the difference between printed and digital material.