The slogan is a phrase accompanying and identifying a certain advertising campaign and the brandslogan is the characteristic phrase of the company throughout the years. These two elements can be combined with the corporate Logo. Problems brought about by this union should be avoided.
That is why it is important that the brandsolgan is not carelessly used. If you wish your company to have a sound and catchy phrase representing it as the corporate Logo does, you will achieve a memorable effect on consumers’ minds but this will depend on the public believing Logo and brandslogan are the same. If that is the case, and you want to adjust your distinctive phrase to new trends, your Logo will be changed: because when people believe phrase and Logo are the same, if the phrase changes, the Logo also does. On the contrary, if you set the Logo apart from the brandslogan, you will have the chance to change your distinctive phrase to adjust to the market without any major inconvenience. However, if the phrase does not change, you will be losing an easily memorable and catchy item always accompanying your company Logo.